Wednesday, June 15, 2011
Poor Visual Design - Old Spice Ad
This advertisement is a fail because the image has nothing to do with the company Old Spice. This will not attract any potential buyers, as it has a female eating her ice cream. With that said, this is mens deodrant and should have something more creative rather than a meaningless image.
Situation: An Old Spice advertisement depitcting a woman eating ice cream with a comment “sure, shes attractive, sultery, even. But she is only eating it because it tastes good and it is hot where she happens to be”. This quote makes no sense at all and shows very little use of the product. It is odd having a female on an ad for a male deodorant company.
Message: There is no clear cut message, it is showing that old spice is using a sexually suggestive image to sell its product. The image seems very random and doesn’t fit with the product.
Audience: The audience is Male users and prospective users of old spice.
Response: Old spice is using this ad to promote its deodorant for men. But I don’t know how this image corresponds to its product. The viewer is left confused about the message of the advertisement.
Tool: This image can be found on google images